Obtaining a Mortgage

For many, the American dream begins and ends with the
purchase of their very first home. But, unless your name is
"Trump" or "Gates," you will most likely not be able to put
down all the money required to purchase your first home. So,
you will need to get a home loan - or mortgage - in order to
move into your dream home. But getting a home mortgage can
be a daunting task.

Basically, a home mortgage is an agreement you sign with a
bank or lending intitution that says you will pay them a
certain amount of interest on top of the purchase price over
a certain period of time if they lend you the money. Your
mortgage is secured against the property you will be
purchasing so if you default, the bank will become the owner
of the property.

Most likely, you are familiar with interest rates from your
credit cards or perhaps a personal loan or car loan. The
good news is that a home mortgage usually carries a much
lower interest rate than credit cards or personal loans.
This is because a home mortgage is for a much larger sum,
and the loan is paid off over a longer period of time, which
means the banks get a steady stream of income. Payments are
generally monthly, and the repayment timeframe will be from
10 to 30 years.

There are two major types of home loans in America now, with
a third type becoming more popular in recent years. The
first type of loan is the fixed home loan which allows you
to borrow the money at a specified or fixed rate of interest
for a specific numbers of years. Many borrowers sign up for
this loan because in doing so they avoid the risk of having
to incur extra expenses if home loan interest rates should
fluctuate.

The next type of home mortgage is a variable-rate mortgage.
With a variable-rate loan, the interest rate of the mortgage
changes with the interest rate available to everyone. The
rate is tied to the prime rate determined by the Federal
Reserve, and your bank may change the rate on these types of
loans based on the prime rate. When rates turn downwards,
variable rate loans are great. When the rates go up,
though, many borrowers on tight budgets must scramble to
try and pay their monthly mortgage.

The third loan, which is becoming more popular in America
is the bad credit type loan otherwise known as the low doc
loan. Bad credit or low doc home loans may sometimes be
slightly more expensive in terms of setup or maintenance fee
and usually attract a high rate of interest over the course
of the loan. This offsets the lenders increased risk at the
borrower having a poor or indeed no credit history and
possibly defaulting on the payments after getting the
mortgage. These loans are particularly popular with people
who have a bad credit history, people who have low incomes
including those who receive social welfare payments and
people who are self employed.

But, no matter what type of credit you have, there is most
likely a home mortgage that is available to you. So keep
trying and get into your dream home now!

An Ideal Printer For You

Choosing a printer can be a challenge until you take
the time to determine what your needs are. You need
to decide between an ink jet printer and a laser printer.
Then you need to decide on what size printer you
require for the tasks you will ask the printer to do.

The two main types of printers are inkjet printers and
laser printers. Laser printers use a laser beam to
imprint an image on a drum which then fuses the
image to the paper. Conversely, inkjet printers spray
ink through tiny jets onto the page no laser imaging
occurs.

Inkjets can print anything from spreadsheets, brochures to
word documents and photos. They are considered optimum for
printing professional and inexpensive documents on a small
scale. Hence they could cope only with small print volumes,
the chief advantage being that they are far more affordable
than laser printers. That is to say, such printers have
lesser running costs than laser printers.

Another advantage of ink jet printers is that they are
usually small and lightweight. Some also come with carry
cases for easy portability. Hence they would be optimum for
laptops and PDAs and such devices that require printing
facilities. Their maintenance is also very easy with its
spares readily available.

But, in case your requirement is for more advanced print
jobs then you should think of buying a laser printer. Laser
printers are made to take voluminous workloads and print at
a much faster speed. And the quality of the print is far
superior to that of the inkjet printer. That is why not
only the laser printers cost more but even the consumables
of the laser printer are more expensive. Laser printers are
portable and can be carried from one place to another.
Sometimes they come with their own hard cover carry cases
for convenience in shifting them around.

If you own a laptop, you would be well advised to consider
purchasing an all in one solution. These systems have the
advantage of being lightweight, small and would answer all
your printing, scanning and photocopying needs. That is,
all in one device. These low cost all in one systems are
usually ink jet printers, hence their running costs is
quite low as compared to the laser printers. They usually
come with their own hard carry cases, so you could carry
them wherever you travel. Keeping these factors in mind,
you could surely find a printer suitable for yourself.

Selecting An Ideal Toy For Your Baby

The perfect baby products are pretty much anything that you
and/or your baby can take with you when you are on the go!
For instance, something that can be done in the car is an on
the go type toy. You can take interactive games and books
with you in the car.

Or, if they have a headset option, you can bring these great
tools on an airplane. No other passenger likes a noisy baby,
especially on a long flight and this can be disconcerting
for parents as well. Parents get on flights anxiously
wondering if their child will be the one to make all the
noise and disrupt the other passengers with screaming,
grizzling and tantrums. With on the go type toys for your
baby, you can almost guarantee a silent flight.

These toys also help you in fulfilling your social
obligations of visiting friends, performing your shopping
activities and the like. If you are visiting a friends
place, just throw some toys in your car and go out for the
entire day. Since performing errands, or visiting friends
require you to focus your attention on them, such toys
would be very helpful to make your child busy playing. If
the toys you take when on the go were educational, it would
serve a dual purpose besides giving you time for your own
enjoyment.

Women like window shopping, and many of them would want to
bring their children along, either because they can't find
a baby-sitter or simply to get the child accustomed to the
shopping experience. It's certainly a good idea but before
you venture out with your baby, make sure you have a
sufficient stock of baby toys with you. If your baby is
busy doing his own thing you can go on trying as many
dresses as you like. Or admire the lovely pieces of
jewelry, or do some Christmas shopping in advance. You
might get some fantastic discounts and hit upon some
amazing deals. All the while you have a comfortable feeling
at the back of your mind that your baby is with you and is
enjoying as much as you are, playing happily with a toy or
reading an interactive book.

These toys serve a double purpose. They are not only
distractions to keep your child from screaming and
complaining but they are very useful for developing the
basic skills in your child. They get to learn concepts in a
fun manner through these interactive toys, games and books.

Choosing the right school

Searching for an appropriate school or college for you
could be a time consuming and a harrowing exercise. What is
more difficult is to know which one to apply for and which
one to finally accept when the respective school makes an
offer of admission. This whole exercise is quite traumatic
for your entire family and yourself. But a methodical and
practical approach could certainly minimize both the time
taken and the confusion involved in the entire process.

The first question you need to ask yourself is whether you
wish to join a school or college in your area or state or
you are willing to relocate. In relocation too you have to
decide how far you are prepared to go. Yes, your test
scores would be a very crucial factor in determining your
choice in the matter. You also have to take into
consideration whether you can afford to study in the
college of your choice, as some of them are quite expensive
than others while some offer payment plans and
scholarships.

After this seek the counsel of your current schools career
advisor to get an expert advice on the whole matter and see
what advice he or she has to give. The school career
advisor would give you an excellent advice since an
acquaintance with you would help him render sound advice
keeping your needs, talent, situation and overall career
ambition in mind.

You must do some research on your own as well. Get online
and find the websites. Enter basic information about
yourself such as your region, annual cost preference,
freshman year class size preference, preference of the
surrounding community size and public or private school
type preference. Based on this information in the database
it will offer a series of school recommendations. There are
other sites that offer guidance on how to get scholarships
and payment plans for college. You can also register for a
SAT Program test with the help of one web site and send the
results to different colleges and scholarship programs.

A Google entry for school/college search will give you
more than 660,000 results. Some results are region or
specialty specific for instance there is a web site
devoted to assisting you to find the right college at
which to complete your MBA. Some sites are quite
possibly not as legitimate or as thorough as others.
There are a myriad to choose from. Which ever school
you choose, using the World Wide Web to guide your
search for a college or school will definitely make it an
easier, less time-consuming and hopefully a far less
confusing task.

Domain names on the Internet

So you've decided to put a web site up on the Internet. In
this article, we will discuss the best way to choose a
domain name for your business web site, but many of the same
principles apply if you are choosing a name for a hobby or
informational site. So, let's choose a name for your little
piece of the Internet.

First, let's talk about some of the biggest mistakes that
people make in choosing a domain name. When you're in
business, you want to make sure that people are able to find
you on the Internet. So here are a couple of things to
avoid when choosing your Internet domain name.

The basic mantra of naming your site is to avoid using
numbers in your domain name. Many of the websites on the
Internet use numbers either to save letters or to seem
different. As an example, a person might name his or her
website as www.fun4pets.com for a pet-related website.
People who wish to access this site would have to make sure
whether the 4 in this domain name is a number or the words
'for' or 'four'. This is how confusing it can get.

Avoid hyphens. It is not advisable to use hyphens in a
domain name on your Internet site. They are not easy to
remember. When people use hyphens in domain names they
presume that the potential customers will remember them,
which is quite unlikely. For instance, when customers see a
domain name like 'www.online-toy-store.net' they are most
probably going to type 'www.funforpets.com' because it is
more logical and definitely makes more sense. Thus, avoid
superfluous things.

Now let us consider some things that you should do when
looking for a domain name. The first and foremost thing is
to always use a '. com' extension for domain names. People
are accustomed to typing in the URL to their Internet
browser. Use of other extensions like - .net, .org, .biz,
.org have the risk that you might send people to another
site altogether. But if the name is not available with
'.com', then you have to pick another domain.

Socondly, you must select a name which is easy to spell.
Most people, these days, don't pay attention to spellings,
and if your name is difficult to spell it will surely be
misspelt. For instance, a site called
'www.specialoccasions.com' can have such hilarious versions
as 'www.spechulokashens.com', and this is not the worst
example; there are many much worse and more hilarious.

It would also be prudent to keep the domain name short. Two
to three words, and under 25 characters, are considered
most acceptable. In this way, the chances of mistyped URLs
could be avoided. The chances of people making mistakes and
missing letters when you give a name to your website such
as www.thebestwebsiteevernomatterwhat.com is quite high.

You could assume the guidelines stated above to be of a
general nature. There are always going to be exceptions to
the rule. Just keep in mind these when you give a domain
name to your website and you would find that your business
would thrive as people would find your website with ease.

The 3 Essential Factors for a Successful Internet Business

So you want to start an internet business? With all they
hype and downright nonsense on the web these days it is easy
to get totally confused. The end result is wasted days,
weeks, months, and even years stuck in an analysis
paralysis: you are so busy reading the thousands of free
ebooks, each of which is telling you that you can be rich
overnight, that you end up making nothing at all - or worse
still, making a loss.

So, to distill it right down, what DO you need for a
successful internet business? I believe that it can be
boiled down to three fundamental factors:

FACTOR ONE: the most important of them all, yet (for the
newbie) the most neglected. Yet it is this one factor, over
all the rest, that will determine whether you are successful
or not.

What is it? Napoleon Hill calls it a "Definite Chief Aim".
Unless you have a very clear goal of where you are headed
and, with it, enough belief in yourself that you can make
it, you will fail. It's as simple as that.

Everything you do, every success, and every failure, starts
in the attitude of your mind. So, if you really want
success, you had better start by getting your mind in shape.
Fortunately, that is easy to achieve - if you would just
dedicate yourself to the task of self-improvement. Is it
any surprise, then, that the more successful people are, the
more they spend on self-improvement books, tapes, seminars,
and coaching? Professionals get personal coaching, amateurs
try to teach themselves.

If you want to be rich, then do as the rich do: invest in
your eduction and personal development.

FACTOR TWO: A clear and coherent business plan. "Yes, yes",
everyone nods, yet how many people actually get around to
drawing up a detailed, written plan? Why do you need one?
Because a business plan is the road map that shows you the
route to take so as to arrive as quickly and efficiently as
possible at your "definite chief aim".

Don't know how to go about drawing one up? For detailed
help, why not go down to your local library and read some
books on it? Or go to your bank's business advisor. In
many countries the government has set up agencies with the
specific remit of helping aspiring entrepreneurs to get
started. Go speak to them.

But, just to give you a flavor, here are some crucial
questions you need to be able to answer if your business is
to succeed:

A) Who and where is your hungry crowd? It is no use trying
to sell burgers to people who are just leaving a restaurant.
They are not hungry. If you want to sell something, your
very first task, even before you decide what to sell, is to
ask "what do people want"? If people are desperately
hungry, they want to be filled, if they are dying of thirst,
they want to be quenched, if caught in the rain, they want
to be dry, and if feeling lonely, they want to be loved.
Get the general idea?

B) When you know what they want so much they would sell
their own mother to get, your next question is "what
product or service can you provide them that would meet
their need or want?"

Be careful to distinguish between SOLUTIONS and PRODUCTS.
People caught in the rain don't want an umbrella, they want
to be dry. People who are insecure don't want a fancy,
expensive car, they want to be noticed, admired and envied.
The mother with a newborn does not want diapers - she wants
her baby to be dry and comfortable.

The products are only the means to an end. Don't sell
products, sell solutions. What solutions can you provide
for your crowd with their desperate "wants"?

C) If you have identified your hungry crowd, and come up
with some valuable solutions for them, how will you tell
them what you can do for them? How will they find out that
you have an answer for their problem? In other words, what
will be your marketing strategy?

D) Finally, (and this really is at the END of the list, not
the beginning) how will you deliver those solutions? Will
you sell them a product, or a service? How will it be
delivered? How will you collect the money? What
infrastructure will you need to put in place before you can
even start?

It is no use having hundreds of burgers sitting in your
freezer at home when hordes of hungry fans come flooding
through the football stadium gates at the end of the match.
You need to be there, in place, ready and waiting, with your
Burger Van fully equipped with grill, paper plates, and cans
of Coke - and, of course, a permit!

FACTOR THREE: The right tools for the job. Don't try to
cook gourmet meals for a five-star hotel on a single-ring
camping stove, it is not up to the job.

Everyone on the internet seems to want to run their business
for free. The want free traffic, free email, free websites,
free autoresponders, and free subscribers. Well, yes, you
can make a bit of money online using free stuff. And maybe
that is what you should do, while you are first finding your
feet.

But if you are serious about your business, then at some
point you going to have to get serious about your tools.
Professionals invest in quality tools because they make the
job easier, quicker, and better. Amateurs try to make do
with whatever they can find in the back of the shed. As a
customer, which would you rather go to if you wanted your
roof fixed, or your ears pierced?

The details vary, but take a look at every successful
business and you will find all three factors solidly in
place. Making money is not hard. Millions of ordinary
people do it quite successfully. You just have to go about
it the right way. Concentrate on these three factors, and
you will be off to a flying start.

Improving Your Marketing

No matter what you are doing, you can always do it better.
Every company knows just how complicated advertising can
be. When you've got it right, it can be tempting to leave
the plan well alone! However, to be fully effective, plans
need to be able to be changed. Nothing stays still in the
world of marketing.

Do you ever change your marketing plan? Have you looked into
your plan and looked for ways that you might be able to
improve? This is a very important process that you need to
do every so often to be sure your marketing plan is up to
date. You need to take a serious look at your plan and
decide if you can improve upon it or your product in any
way.

Over time it may be necessary not only to change your
product but also the packaging that you use. Making changes
will keep your product looking fresh and innovative. Don't
just concentrate on your own product. Look at others to see
what they are doing so that you can stay ahead of the game.

You can improve your marketing by offering discounts and
special offers to new customers. You should take time to
offer discounts or pass out coupons or other things that can
bring in new customers. Sometimes it~s also good to offer
deals to existing customers to keep them happy and keep them
coming back. These are all good marketing techniques.

Do you think about your customer? Do you do things to make
it easier or more convenient for them to use your product?
You need to always keep the customer in mind and remember
that convenience is a big factor when it comes to a consumer
using a product. If there are ways that you can make it
easier for your customers to use your product, then you need
to take advantage of it.

Always look to expand your horizons. By concentrating on
one type of customer, you may be missing other potential
sales. If you change your marketing technique, you may
appeal to a whole new market and increase your sales.

Hard as it may be, it is important to listen to complaints.
By understanding the problems your current customers have
you can ensure that new customers do not suffer in the same
way. It is also important that customers feel confident in
your ability as a company to deal with their issues.

If you keep these things in mind, you will be able to
improve upon the marketing of your business from day to day
and you will find yourself and your business more
profitable.

Things you should consider before you obtain a lawyer

Whether you are a defendant of a plaintiff in a lawsuit you
are going to want the best lawyer to represent you. No one
thinks about ever being involved in a court case. So why
would you know what to look for in a quality lawyer to
represent you?

Depending where you live you will learn that there is an
endless list of lawyers to pick from. You may be wondering
why there are so many out there. Well depending on how much
you know about the law there are many degrees to it and
different areas a lawyer can study in. Say you had a case
that involved medical malpractice you would look for a
malpractice lawyer and so on.

Not everyone is positive that they need legal
representation to handle their case. If you are filing
small claims case merely on principal then you may be able
to represent yourself. This isn't something that most
people know off hand. This is why you would contact a
lawyer who offers free consultation. Whether you are using
the phone book or searching on the web you will usually see
if they offer this right away. Most lawyers do, it is in
the best interest of both parties. They don't want to waste
their time and you don't want to waste your money. Once you
both have agreed that you are in need of a lawyer's service
then the cost can be discussed. The first payment
arrangement is based on retaining services. Payment
arrangements are usually acceptable. Make sure that is
something that you both have discussed and agreed on.

Some lawyers work on what is called contingency.
Contingency is what the lawyer will earn if your case is
won. There is usually no up front costs for this. The way
it works is your lawyer will take around 33% of the money
awarded to you in your case. So if you had a case that was
for an award amount of $1500.00 your lawyer will take about
$500.00 or so.

When you are involved in any kind of lawsuit your main
objective is to win it. This is where hiring the right
lawyer for your case is crucial. Just because you see a
lawyer advertised all over TV and on billboards doesn't
mean they are the best. You want to check out some things
your self. Word of mouth can be a helpful way to find good
legal representation. Of course not every one is
comfortable discussing their case so it might not be the
way for you. Ask you lawyer questions; find out all you can
about their experience. A good lawyer will be happy to show
you their record and do all that they can to assure you
that you are making the right decision. You shouldn't feel
you are taking a huge risk with who you chose.

Most people don't ever anticipate a need for a lawyer so it
is hard for them to know what to ask and do before
obtaining their services. Unless you are a Business
Corporation or proprietor you wouldn't really already have
your own lawyer. So if you find your self in need of a
lawyers service you should ask them the right questions.
Also remember this is something they may affect you
financially or criminally. You don't want a lawyer who
takes on multiple cases at once for really low rates. You
should feel that they are focused on your needs and are
determined to win you case. You also want them available to
answer your questions when you are feeling uncertain about
your suit.

Be wise and chose a lawyer with an excellent success rate
and good reputation. This is your key to winning or losing
your case.

How to Grow your Business with an on-line Revenue Stream

Ever thought of expanding your business by adding on-line
revenue streams? Or creatng a new business on-line? If so,
there are many "gurus" around who'd like you to pay
them high fees for the intricacies of their expertise.
Some are very good...However you'd better know exactly what
kind of help you're going to need, or these fees will eat
into your profits long before you're even close to getting a
return on your investment.

Simply put, to build a stream of online revenue, you must
hold skills in two areas:
1. Attracting the right visitors to your website.
2. Persuading these visitors to carry out desired actions.

Let's take an example where:
- You sell a product at $100
- 1000 visitors arrive at your web site per month
- 1% of these buy your product

Using the following formula, your short-term revenue is
derived:
Product price x (# of visitors) x (% of visitors who buy)
Or, $100 x 1,000 x .01 = $1,000/month

Thus, increasing your revenue based on the given product
price are broken into the following options:
- To increase your site's traffic flow.
- To increase the percentage of visitors who buy ~ the
conversion ratio.
- To do both.

But traffic and conversion ratio are not independent
factors. The type and source of your web site visitors can,
and will hugely impact your conversion rate.

So what options do we have when it comes to getting visitors
to come to my web site? There are probably only a few key
stratgies:

1. Purchase traffic.
You can buy traffic from options such as banner ads,
off-line advertising, or Pay-Per-Click (PPC). These choices
are generally quick ways of bringing visitors your way.
However, these options can be costly, as well as
complicated. For an inexperienced PPC buyer, many common
mistakes are pointlessly carried out.

2. Build Traffic
This means optimising your web site to gain a high position
in the Search Engine Results. While this can be highly
effective, and deliver significant "free" traffic, it takes
time, experience, and ongoing management effort to acheive
and sustain an envied placing on the first page. And your
efforts can be quickly trashed by competition, or simply a
change of policy by the Search Engine. Unless you already
have the experience, in practice this means a steep learning
curve, or paying an SEO consultant to do it for you. So much
for "free" traffic!

3. Dig up traffic.
By this, I'm referring to digging up existing customer lists
of yours and directing them toward your new online offer.
This approach is excellent, especially if you already have
an accessible list of customers that are prime for the new
plan. However, what if you don't?

4. Bring in traffic through public relations.
Create opportunities to promote your offer on TV and radio
or in newspapers and magazines. Also, include your website
address on press releases, "advertorials" and articles for
people to take the next step to learn more about your topic.
If you're wise and maintain good media contacts, public
relations are effective avenues.

5. Use "OPT", Other People's Traffic.
Literally, thousands of online magazines and newsletters
have editors who are hungry for relevant, excellent content.
These sources have circulation lists with thousands of
subscribers. You should be able to find several sources
related to your topic. Should they publish your article or
your advert, along with a personal endorsement, to their
circulation list, you can anticipate a deluge of visitors.
This wave may recede soon unless you repeat the same action
to another list or submit another article for publication to
that first source.

Naturally, you can't expect to do everything at the same
time! What start-up sequence should you follow? The
following order will put you on track:

1. To conduct a quick market test, purchase traffic from a
focussed keyword-targeted source. Test the profitability of
your niche, your ad copy and your offer.
(Naturally, if your current client-base is ripe for your new
offer, conduct your test first with your existing clients.)

2. Satisfied your niche is viable? Established your
conversion rate or opt-in rate? Then you're ready to use
other people's traffic. Take your offer to your target
publishers and negotiate a good deal for both of you for
them to carry your article or ad. You should do this
regularly over a period of time, using publishers who reach
different market segments.

3. Of course your sales website should be built according to
the key Search Engine Optimisation rules. It should have a
clearly focussed theme, relevant content, growing in-bound
links, etc. Over time, as the site gains visibiity in the
major Search Engines, your traffic will grow.

4. As soon as you have something newsworthy, look for
opportunities for radio, TV, newspapers etc to carry it.

As a final point, repeat these online revenue streams as
long as profitable.

How to Use Testimonials to Increase Sales

When marketing online, the use of endorsements and
testimonials is especially important. The prospect reads or
hears a third party saying, "Yes, this product is real and
it is a good value because I got the results I wanted." The
online shopper is reassured. Your prospect starts to
believe in the reality of your offer when they see that
others have been pleased by their decision to buy from you.

An endorsement is when a person with some celebrity in
general or within an industry says, "I recommend this
product and you know me so you can trust what I say." For
example, Jack Canfield is widely known as co-author of the
Chicken Soup book series. When he recommends someone else's
self-improvement products, that's an endorsement. If you
have connections and can get an endorsement for your
product or service, do so. They're very powerful because
the endorser is already known and trusted.

The power of testimonials stems from a different strength.
Testimonials offer proof that other people have tried your
product and were happy with the results. A testimonial
suggests that when the prospect buys that product, their
results will be similar, and they will be happy, too.

A good testimonial will include the following: Use both a
first and last name. You've seen it when only the first
name and a last initial is given: Frank B. That seems
suspect, as if the testifier would have preferred to remain
anonymous. Instead, Frank Boemisch is much more
substantial. To enhance the effect, include state, city,
type of business and/or business name if possible.

The testimonial should be short and focused on something
specific. It should be about measurable results whenever
possible.

Compare the impact of the following two versions of
testimonials for a writing coach: Version 1) "Her advice
and support was essential to the process of getting my book
published. Now I use the book as a platform for seminars
that have increased my clientele."
Version 2) "With her advice, I got published and started
delivering seminars. By using the book to do group events,
I'm working fewer hours, and yet my income has doubled."
The first version gives no real information. The second
identifies specific results and benefits.

If you have no testimonials because you have never asked
for them or neglected to keep positive comments - (or
because you have a new product) - here are some ways to
get testimonials.

Offer a fr~ee trial to some interested people. Tell them
that you would be happy to receive a testimonial if they
feel one is honestly deserved, but make it clear that you
aren't exchanging the fr~ee trial for a testimonial. This
way, those recommendations you do receive will be heartfelt
rather than obligatory.

Contact previous customers who've used the product and ask
them for feedback. Any replies you get that are positive
but perhaps not specific can be useful if you contact the
customer again and ask for specifics.

Also, if someone sends you something good but it needs
editing, then edit it, send it back, and ask if the changes
you've made (for brevity, for clarity, for professional
grammar, etc.) meet with their approval. Don't use the
edited version unless approved.

If you have been collecting testimonials, you might have
an excess that makes it hard to choose. In that case,
select according to these guidelines:
A. Top benefits: do you have short testimonials that
support or prove them?
B. Results: do you have testimonials that tell about
specific and measurable results?

There is no magic number of testimonials to use. Just
remember that more isn't always better. You want to keep
the reader moving through your sales information, so use
the testimonials to support but not distract from your main
purpose. Remember, the focus of your copy should always be
on the product and its benefits for the prospect.

Ways to Gather Marketing Information on a Budget

If you have a company or business, you know how important
marketing is. The best way to form a great marketing plan is
to do research. But most companies don~t conduct the proper
research. One reason why companies do not do thorough
research is because of the time that it takes. Another
reason is because of the expense.

What you may not know is that there are actually many
low-cost and effective ways of conducting research for your
company. Some of these methods may take a little more of
your time and man-power but if you are trying to cut costs,
it is well worth it. Many of the methods are actually low
time consuming as well.

Some methods may even cost you nothing! By mixing several
procedures that are all free, you can draw conclusions
without spending a cent.

Compare yourself to your opposition. What do they do? How
and where do they advertise? By looking at what they do and
considering what you would do differently, you will get a
very good idea of what your strategy should look like.

Deciding on who are your customers is fundamental to any
marketing plan. It is impossible to target your advertising
if you do not know who your customers are. Take some time
to develop an accurate profile of the type of person that
your product will appeal to.

By going online you can gather a lot of information for a
relatively little money. Many agencies, including the
government, collect data that is available for nothing or at
least only a small sum of money. Make full use of these
facilities as the work has already been done for you. Try
using emails to send out surveys. Whilst the response rate
may not be good, the costs are also very low.

Another excellent low cost way of gaining valuable
Information is to give someone your product to use. Watch
how they use the product and ask them questions to determine
what they think of your idea. This method allows you a real
chance to decide on any improvements that you would like to
make before you hit the wider market.

How to Boost Online Sales by Establishing Trust

New people make their first online purchase every day.
Even when the purchase is something minor, the visitor's
decision whether to buy from your website always involves
establishing your credibility and inspiring their trust.
After all, the buyer is taking a leap of faith that when
they hand over their credit card information, address, and
so on, they are actually going to get something in return.
Even to a sophisticated online buyer, first time purchases
from an unfamiliar website can feel risky.

To help your visitors feel confidence in their purchase
and feel assured that they won't end up being ripped off,
there are several ways to establish your credibility.

The foundation for establishing trust is simple: make sure
that every bit of your sales copy is truthful. When what
you say is true, it just sounds true. Certainly, you want
to be persuasive in describing your offer and benefits, but
resist any temptation to exaggerate or evade.

Pay attention to how you use the details that make your
copy believable. For example, specific numbers are more
credible than rounded numbers or estimates. Instead of
claiming that you have almost 100 selections available, say
the actual number: 93. Specifics are more factual and
clear, and therefore feel more trustworthy.

Include a human presence on the site such as a personal
photograph. Also, give contact information, and so forth.

Give verifiable evidence of your expertise. This includes
references to any credentials you hold that are related to
the offer. For example, if you're selling an ebook about
growing orchids and you are a Master Gardener, say so.
Also, refer to any articles you might have written and
published on topics related to the offer.

If you have favorable materials from 3rd party sources,
use them. This would include reviews from magazines,
awards, independent test results, or quotes from experts
about the benefits and value of the type of product or
service you are offering. These are effective evidence of
legitimacy.

And finally, use testimonials. Online, these should come
early in the sales copy. Audio is proven and tested to
increase results, but if text is what you've got, use them.
If you haven't been collecting testimonials, start now. A
good way to begin is to ask people who are already your
customers for feedback. If it is a new product, give a
fr`ee trial with no strings attached, and ask them to give
you a testimonial only if they feel it is deserved.

Characteristics of good testimonials include the
following. First and last name: Fred W. isn't as credible
as Fred Walters. When possible, include city, state, type
of business or business name. But don't include a link to
their site or a tag-line. That smacks of exchanging fr~ee
advertising for the testimony. Also, the testimonial should
be brief, focusing on a single aspect. As much as possible,
only use those that talk about measurable results.

By using some or all of these strategies, you will
increase your credibility and enhance the prospect's trust.
The result is increased sales. Why? Because no matter how
terrific your offer is and or how wonderful the benefits of
your product, if the prospect doesn't believe you, nothing
else matters.

Types of Marketing

Advertising your product is fundamental to the success of
any new product. Without advertising, no one will know that
your product exists. Because customers can be found in all
shapes and sizes, it is little surprise that advertising,
too, can be found in a range of different forms.

Advertising is apparent everywhere we go. Indeed we don't
even have to leave our own home, as marketing comes through
our letterbox, television, radio and even phone. Whilst
this constant array of advertising may be a little annoying
take some time to learn what you can from other companies'
efforts.

Mass media

Very few people have never seen a TV advert. Over the years
TV advertising has become a very popular way of selling to
a wide and varied audience. All of this comes at a price
and a slot during prime time on a popular channel can be
a large investment.

However, even if you don~t advertise on the TV, you can
still use it as a resource to learn more about the market.
It is a great way to do research on products and on
customers. You can see what the competition has to offer and
how they are choosing to market it and this can give you
ideas for your own.

Poster Advertising

Another popular way of marketing is to advertise on
billboards and signs. People see advertising everywhere they
go and billboards and signs have long been a great way to
market your product.

One of the most popular locations for these signs is along
highways. As the main target of these signs include drivers
it is important that the message is clear and easy to
understand. Drivers do not have a long time to study the
sign and the message must, therefore, be obvious and easy to
absorb. Ideally the message will also leave a lasting
impression.

Direct Communication

Often comes in the form of a flyer or brochure. This is a
very targeted approach and enables you to get your point
across to a targeted group of people. You can even include
a promotion or coupon as part of your flyer to encourage a
customer included as the reader has time to read the details
and think about what you are offering.

Traffic Flow On The Global Network That Moves For You

Today's Internet users know that WWW means World Wide Web.
These users also acknowledge that the Internet travels
anywhere throughout the United States and across the world.
However, these Internet customers don't always know how the
Internet moves around. Many customers just to know that
their Internet is quickly accessing information. This flow
of information is affected by traffic. Comparatively, when
a highway's traffic is moving in the same direction at the
same time of day, traffic is slowed. In contrast, when
traffic is lighter, travel speeds are faster and you move
smoothly along. It's no surprise then that peak rush hour
slows the flow so much that many accidents happen and
traffic is brought to a complete stand still.

Applying this principle to the Internet helps you understand
how traffic flows around the WWW affect your travel speed.
Heavy traffic will slow down the system's response. Also,
heavy traffic will cause delays along the path to your web
site destination. Naturally, equipment malfunctions along
your travel route will slow your website uptake and maybe
even send you along an alternative path toward your final
destination. Granted, these slower uptakes or detours may
be only short intervals of time - a fraction of a second.
However, when you add up these short periods of time over
great distances, you are looking at costly delays,
especially in the business world that depends on the
Internet for a big part of their revenue.

A watchful eye on the traffic conditions and progressions in
Internet speed are closely kept by businesses that rely on a
speedy Internet and by Internet service providers.

Do traffic reports really let you know what's going on
around the global Internet highway? At Internet Traffic
Report's website, you'll find the tracking speeds in Europe,
Australia, Asia, North America and South America. Africa's
tracking speeds are not recorded since the continent doesn't
have enough routers to accurately report a message's speed
and route as it goes from a sender to a receiver, which is
how a meaningful traffic value is calculated. Each
continent in this report uses a traffic index that goes from
0 (which is the lowest rating) to 100 (which is the fastest
rating). This site also reports the average response time,
by fractions of a second, for test messages that the site
routinely sends out into the Internet. When you're tempted
to start complaining about your slow Internet speed, check
out the site for response time in North America. North
America's response time is on average double the fastness of
South America, Europe and Australia~s speed. Also, North
America's traffic speed is triple the quickness of Asia's.

A speedy trip into Internet Traffic Report online will
definitely strengthen your view on how great the World Wide
Web is at unifying the world and linking everyone across the
planet. For the several developing nations of the world,
the Internet is a traffic guru that is quick and reliable.

Examining the Sector

As part of any marketing strategy, it is important that you
gain an understanding of your potential customers. By
looking at your target audience you will be able to
determine the choices they have to make and therefore who
your competition is. Identifying your competition will
allow you to look at their marketing strategy so that you
can be one step ahead of the game.
Toys "R" Us
Despite the importance of knowing your market, you would
be surprised by how overlooked this part of marketing can
be. Investigations have shown that most companies fail to
complete all of their intended research by as much as half.
The more research that you can complete the better your
chances of marketing success.

Learn About Your Opposition

Without actually stealing their ideas, you can learn a lot
from your opposition. You want to be different, so simply
mimicking them will not help. However, you can learn a lot
from simply looking at and understanding their marketing
methods.

You need to look at other companies and businesses that
offer the same product or service as you and compare their
marketing techniques. This will give you a great way of
seeing what works and what isn~t.

Know your Customer

By identifying who your competitors are, you can more
readily determine who your potential customers are. This
is a vital part of marketing; without this you will not
know who your target audience is.

Observation is key to understanding your potential buyer.
Watch how people behave with your product, or similar
products. Are they enjoying the experience or does it
simply fulfil a purpose? Who is using your product, does it
seem to attract similar types of people, or does it appeal
to a wide range of individuals?

Next, you can ask questions. Either in person or through
surveys, you can ask the customers questions about what they
want and how they feel about a product. You can ask
questions directly related to your product and also about
other products in the same field.

Do not underestimate this stage of the marketing process.
Doing you homework and knowing your industry is absolutely
crucial if you are to make the most of your advertising.
Take the time to do it properly!

Writing a Marketing Plan

Of course marketing matters to your organization. You know
that planning your promotional activities makes sense.
Creating a formal plan on paper might not be considered as
essential but there are definite benefits to be obtained.
Putting your marketing ideas down on paper can help to
crystallize your thoughts and help in developing an overall
strategy.

The contents of your plan

Work out where you are starting from; it is very hard to
have a goal if you do not know the starting point. Gather
information about what you are offering, what your
competitors are offering and more most importantly, what
your customers are looking for. This information may be
readily available as part of your company records.

Preparing your Tactics

Strategic Planning

Your strategic marketing plan should follow on from your
review of the organization's current position. It should
be used to focus on the overall strategy for developing the
organization's marketing, without getting bogged down in
minor details. This strategic plan should be an integral
part of the overall marketing plan so that the direction
that the organization is going in is clear.

Design a Scheme that will Bring Prosperity

As your marketing progresses, it is worthwhile having
pre-defined milestones. By setting smaller targets along
the way, you can identify, at an early stage what is
working and what is not. This is particularly important if
the tactics you are using are unusual or are new to your
company.

Writing a detailed plan is extremely important, without
a plan it is almost impossible to track your success.
Knowing what works and what doesn't work is one of the main
things that will determine your success. How can you know
whether you have been a success if you did not know what
Your aims were?

Creating a marketing plan brings benefits in several ways.
Having all the major tasks down on paper makes monitoring
of all parts of the organization's progress much simpler.

A Proven Formula for Internet Sales Pages that Convert

The key to having sales pages that convert is to be sure
you include a few essential elements. There is a basic
formula to writing good copy that has been tested and is
proven to work. Once you've created a successful sales
page, you own a template that you can use repeatedly,
customizing it to fit other products. Your template will be
like having a golden goose.

Whether you are hiring a copy writer to compose your
internet sales page, or you are writing the sales copy
yourself, here are the basic necessities of an effective
sales page.

The Headline: Most headlines include three parts. One: the
pre-head is to set up the main headline by letting your
target market know you've got what they're looking for.
Two: the main headline. Using the largest font you plan for
any part of the page, describe the product's main benefit
for the buyer. Three: the post-head. You don't have to have
a post-head unless you want to elaborate or clarify the
main headline.

Introduction: The first few sentences of the letter should
grab the visitor's interest at an emotional level. The
introduction draws the visitor further into the copy,
allowing you to make a presentation of your product and
offer. To appeal to the emotions, show the reader the
benefits of your product or service by describing how they
will feel or how their life will improve once they own and
use the product.

Credibility: On-line, this is especially important. Some
ways to build your credibility include using specific and
real numbers rather than approximations. Use results-based
testimonials that include at least the full name of the
testifier. Give your background and expertise, if it is
related to the product. Explain product test results, if
applicable, or quote favorable reviews. Always give your
contact information and address - it proves that you're
real. No one is going to show up on your doorstep, and if
someone calls you, all the better; you learn from contact
with your clients.

The Benefits: Itemize the benefits of the product in a
bullet-formatted list. Put them in some order of importance
and include an overload. Often, it takes only one bullet to
convince a visitor to make a purchase, but you don't know
which benefit will be that visitor's hot button, so have
plenty of possibilities. Use a bulleted list because it is
easy to scan.

Features and/or specifications: This is where you
specifically tell the visitor exactly what they are
getting. Here is where you give details about the product.

Bonuses. Always include something extra, and make sure it
has value - that it could be something people would order
the product just to get the bonus. Tell the specific dollar
value so you can use that information in the value build-
up, or close.
Toys "R" Us
Value build-up: Be explicit about the reasons the price of
the product is a good value. Make comparisons to other
similar products that are more expensive with less gained.
Offer a guarantee if at all possible. Anticipate and
counter objections. Create a sense of scarcity. That is to
say, give a deadline, explain why they need to act now, and
keep your deadline real. Help the visitor feel the pain of
not ordering~ exactly what won't change or get better
unless they have your product.

Ordering: Make this absurdly easy. Assume the visitor has
never ordered on-line, and give clear step-by step
instructions and several options of how to purchase. Offer
a secure on-line credit card page, Pay Pal, call to order,
or how to send a check, (it is rare that anyone ever
actually does this). And remember, ask for the order!
Write, "Order Now."

Post Script: In effect, this is a one-paragraph summary of
your sales page, including a repetition of the most
important parts. Also, ask a final time for the order.

Once you've reviewed this list, look for good examples as
you surf on-line. Of course, you would never copy someone
else's sales page, not even a line of it. Instead, look for
examples that inspire you, and write come killer copy of
your own!

How to Increase Visitor Value at Your Site

What do you want new visitors to find when they click on a
link and arrive at your site?
1. Do you want to present first-time visitors with
something like a brochure, that has a home page giving
information and links to products?
2. Would you want your new visitors to find an online
catalogue that offers a variety of products and services?
3. Or, do you want your visitors to arrive at a focused,
straightforward sales page promoting one specific product
or service?

Your decisions regarding these three questions determine
the profitability of your web site.  If you've gone to the
effort and expense of getting traffic, do what you can to
get as much value as possible from their visits. Here are
some suggestions.

Numerous market studies make one thing very clear: when
new site visitors are offered too many choices, they get
confused and don't buy. They leave; most of the time they
never return. Your objective is to make it easy for a new
visitor to become your client. Keep it simple at the
beginning.

This is best accomplished in one of two ways.

One option: use a page somewhat like a brochure on which
the visitor is given enough good and focused information
that s/he signs up to be on your email list to receive even
more information of value for free. For example, offer a
newsletter, a special report, a digital download, etc. This
type of site is an invitation, and is sometimes referred to
as a "capture page." You follow up with your new prospects
later via email to make offers of products for sale. Of
course, you always include a way for people to unsubscribe
from your list, as well as complying with all other CAN-
SPAM Act requirements.

Possibility two: start with a single-item sales page
promoting a low price-point item, the opening of your
"marketing funnel." Your low price-point item will
demonstrate the quality of your product or service, and you
will get repeat business because you offer good value. At
that point, you can introduce your new clients to a wider
range of products and prices. They know you deliver, they
know they can trust you, and so they'll wade through a bit
of information about products that don't interest them to
get to those you have that do interest them. Besides, now
they are in your data-base, and you can market to them
again later when you have a special promotion or a new
product.

In general, it is not a good idea to present a first-time
visitor with a catalogue site. It might seem impressive to
have lots of products at a range of prices and to have
distracting graphics, too. But it doesn't work. Think about
it: you've got just a few seconds to grab the interest of a
first-time visitor who is following links as they search
for something online. The best way to capture their
attention is to have a single, compelling headline.
Encourage them to stay at your site with good sales copy
and an excellent, beneficial offer.

Especially if you've paid for the visitor who has arrived
at your site, you naturally want to get your return on
investment (ROI). Many online business owners believe that
ROI means one thing: making an immediate sale. However,
savvy online business owners realize the lifetime value of
their clientele is key to success, and comes from
developing relationships. Online, this usually takes the
form of email follow-up.
Toys "R" Us
That's why you save the big beautiful catalogue site for
later, after they've become your client, and they know you
provide good service and a high quality product. Then,
after you've established a relationship, use a catalogue
site for back-end sales galore.

All right. That's the story of why to use certain kinds of
sites. Now, when you're ready to create your 'capture page'
or your one-item sales page, you can find copy writing
resources online. The resources could involve hiring a
copy writer, using a copy writing product, or writing your
own page from scratch, depending on your budget and skills.
The following list contains nine essential elements of a
good page.

1. Headline
2. The story
3. Benefits
5. Features
6. Credibility
7. Build up of value
7. Bonus gifts
8. Call to action (ordering info)
9. Post Script or summary

Now, you can use this as a checklist as you look for good
examples to use as models. Use the models as inspiration,
and then you or your copy writer will create your unique
way of writing it and applying the elements on your own web
page. Copy writing is in large part a formula. Follow a
good formula, using your own words, and you'll enjoy the
results of your efforts.

Strategy Decisions

Marketing really matters to an organization. The quality of
your merchandise is important but it is the promotion of
the goods and the impact that this promotion has on
potential purchasers that will determine its ultimate
success. The first step in a successful marketing campaign
is to define a strategy that is appropriate for your
organization.

Take time to really think about your approach. The start of
a new venture is often a very busy time, but a few hours
spent considering marketing will be well worth it in the
end.  Firstly, decide who you are targeting and what they
are likely to want to see in your product or service.

Then you want to look into what way you want to market to
them. Will you be advertising on TV, radio or in newspapers?
Will you advertise with direct marketing or mail targeting?
Will you target a large audience or a specific group of
people?

Answering these questions is the first step towards
marketing success. Having decided on the aims of your
marketing you are now ready to implement a plan that
will meet your needs as a business.

Choosing Tactics

If you are going to form a marketing strategy, you need to
form an approach. There are several different approaches you
can take and you might choose to use a combination of
different ones. For example, you might use the informational
approach. The informational approach is a great opportunity
to give your potential customers information about the
product. This is the way you market to a rational customer.
This is a good approach to business to business deals.

You might decide to use a single promotional method or
several different strands in parallel. A common line of
attack is the informational method, which gives potential
purchasers details of your merchandise. This method
appeals to careful buyers and often works well with
business customers Toys "R" Us.

Lastly, you might want to use a mix of the two approaches.
You can use an emotional approach to reel your customers in
and then you can give them some facts and statistics to help
convince them. This is a very good marketing strategy for
any product or service that you provide.

Basics of Marketing

If you have a company that offers a service or a product,
then you need to know about marketing. Marketing is going to
be one of the most important aspects of your business aside
from the actual product that you deliver. Marketing is the
way that people will know your company or business exists.
So you can see how important good marketing is.

Understanding the purpose of marketing is the first step in
making your marketing successful. The basic principle is
that marketing aims to tell your customers who you are and
what you do. Of course, some products can be self-
promoting so little further marketing is needed. Other
products will require a lot more promotion. Potential
customers will have to be told what your product is and,
more importantly, what it can do for them.

Marketing is an in-depth specialist subject; many people
study marketing for years to perfect their techniques. This
article deals with the absolute basics to get you started.

Know Your Customers

The most important aspect of marketing is to know your
customer. You have to know who you are trying to sell to so
you can understand how to market them. You need to get
inside the head of your customers to find appealing ways to
grab their attention and make them want your goods or
services (Toy Stores).

To understand your customers you need to think about how
they think and how they function and what influences their
decision to purchase something. You need to think about what
they will think about your product. You need to think about
how they will feel about your product and what will inspire
them to buy your product.

It~s not enough for you to just tell them to buy your
product. You need to show them why they should by it. You
need to make it appealing to them and make them see that
they need it right now. Some products or services may focus
only on a specific group of people such as men or women or
children. But other products or services appeal to a mass
amount of people. Depending on what your product is and who
it appeals to will determine your market approach.

The key to successful promotion is never to lose sight of
the customer's needs, so that you can persuade them that
your merchandise is just what they require.

In-Your-Face Comedy: George Carlin

Say what you will about his particular brand of humor, but
George Carlin is a comedic institution.  From his days on
Laugh-In as the "Hippy Dippy Weatherman" to his
contemporary touring performances, George has proven that
he can adapt himself to any situation, regardless of the
topic.  The fact that his career has spanned four decades
is proof that, whether you think he~s a bit too liberal
with his speech or not, he~s definitely got staying power.

One of Carlin's tools for success has been his direct
brand of comedy, which gets right into your face. He
does not censor himself but rather subjects his
audience to his opinions on a variety of hot-button
issues, like politics, as well as more mundane concerns,
like travel. He is no apologist, and it's not unheard of
for an audience member to walk out during a show. It is
a bit surprising that someone who had bought a ticket
for a George Carlin show would not know what he or she
was getting into, but it's true that Carlin can really
rile you up!

A true activist, Carlin created "NIMBY" (Not in My Back
Yard!) and has consistently made known his feelings
about the country's political state of affairs. He is
vocal about his misgivings, both on stage and off. But
that does not mean he is not a true performer. He simply
has the gift of imbuing a wide range of issues with humor
and using his comedic gifts Gifts for Girls to bring difficult topics
into the public arena and putting them out there for
discussion. He is no mere rabble-rouser but sincerely
desires a better society; Gifts for Boys his means of challenging authority
is how he sees fit to bring about change. He is not just
a comic but is also a man with a revolutionary plan.

Included among the numerous awards that George has won over
the years are the Grammy, CableAce, Lifetime Achievement
Award and Free Speech Award.  In addition, he has his own
star on the Hollywood Walk of Fame and has received
numerous Emmy nominations for his work.  As if that isn~t
enough, he's enjoyed a successful writing career, with a
number of books Children's Books on the bestseller's list.

If all you know of Carlin are his "seven bad words", you
owe it to yourself to learn more about this dynamic
comedic performer. For example, did you know he played
Mister Conductor on PBS's "Shining Time Station"? The
comic activist and versatile actor earned two Emmy nods
for this role.

How to Encourage Your Child's Acting Interests?

Lessons From a Stage Mom.
Mommy & Me
Every parent thinks their child is the smartest, cutest,
and most talented rug rat that the world has ever seen.
It is not unusual for parents to rave over their offspring,
but in the end, all parents just want what is best for
their children. Creativity for Baby Concerning this latter comment, all
parents should take careful note to encourage their
children's dreams and interests and not relive personal
goals or missed opportunities. Creativity for Kids Some children drift towards
athletics whereas others will be lured to the stage.
Preschool
If your child shows interest in acting, take steps towards
nurturing his or her growing hobby. Before you pack up the
family and head for Hollywood, remember children are fickle
by nature. Of course some children who catch the acting bug
will enter into the field, but the majority of young actors
will turn to other outlets as their interest fizzles. Educational Insights
Regardless if they intend to spend one season of a lifetime
exploring this interesting creative outlet, encouraging your
child to embrace their acting tendencies will reinforce
necessary skills later on in their development.
Learn at Home
Acting encourages creativity and imagination, as colorful
characters from far-away places spring to life. Globes & Geography
Additionally, acting will encourage your child to
understand emotions and introduce your child to plays
ranging from classic children's stories to modern
masterpieces.
Learning & Activities
When your child shows interest in acting, explore
local opportunities. Community theatres often
offer classes or productions focused specifically for
children who are interested in acting. In many cases, your
child's school may be an excellent resource, as many Science & Discovery
schools have annual productions featuring the student body.
Many of these productions are open to children of all ages,
as different plays require actors of all ages. If your
child expresses deeper interest into acting, you may want
to consider enrolling him or her in private or group acting
lessons. These lessons allow an instructor to work with
your child either in an individual or group setting so that
he or she may learn more about acting.
Learning Toys
In addition to participating in workshops, lessons, and
productions, take this opportunity to share in your child's
interest. Encourage your child to write his or her own
script and have your family perform the finished work. Learning Curve
Enjoy a day at the theater and watch professional actors
perform kid-friendly works. In many instances, theaters
cater to smaller audience members and allow budding actors
to meet the cast and ask them questions. Learning Resources Even a trip to
the movies can be an interactive experience as you can
instigate conversation about the actors, plot, or effects.
Ask your child how he or she would respond to a key moment
or handle a critical situation. Finally, embrace your
child's interest by becoming interested. Whether you read Children's Books
plays or simply watch your child perform in his or her own
creation, you are encouraging his or her success. In the
end, it does not matter if your son or daughter goes on to
become a star or goes on to pursue another interest, ensure
he or she retains the most important aspect of the
experience: your constant support, encouragement, and
involvement.
Children's Software