If you have a company that offers a service or a product,
then you need to know about marketing. Marketing is going to
be one of the most important aspects of your business aside
from the actual product that you deliver. Marketing is the
way that people will know your company or business exists.
So you can see how important good marketing is.
Understanding the purpose of marketing is the first step in
making your marketing successful. The basic principle is
that marketing aims to tell your customers who you are and
what you do. Of course, some products can be self-
promoting so little further marketing is needed. Other
products will require a lot more promotion. Potential
customers will have to be told what your product is and,
more importantly, what it can do for them.
Marketing is an in-depth specialist subject; many people
study marketing for years to perfect their techniques. This
article deals with the absolute basics to get you started.
Know Your Customers
The most important aspect of marketing is to know your
customer. You have to know who you are trying to sell to so
you can understand how to market them. You need to get
inside the head of your customers to find appealing ways to
grab their attention and make them want your goods or
services (Toy Stores).
To understand your customers you need to think about how
they think and how they function and what influences their
decision to purchase something. You need to think about what
they will think about your product. You need to think about
how they will feel about your product and what will inspire
them to buy your product.
It~s not enough for you to just tell them to buy your
product. You need to show them why they should by it. You
need to make it appealing to them and make them see that
they need it right now. Some products or services may focus
only on a specific group of people such as men or women or
children. But other products or services appeal to a mass
amount of people. Depending on what your product is and who
it appeals to will determine your market approach.
The key to successful promotion is never to lose sight of
the customer's needs, so that you can persuade them that
your merchandise is just what they require.