Marketing really matters to an organization. The quality of
your merchandise is important but it is the promotion of
the goods and the impact that this promotion has on
potential purchasers that will determine its ultimate
success. The first step in a successful marketing campaign
is to define a strategy that is appropriate for your
organization.
Take time to really think about your approach. The start of
a new venture is often a very busy time, but a few hours
spent considering marketing will be well worth it in the
end. Firstly, decide who you are targeting and what they
are likely to want to see in your product or service.
Then you want to look into what way you want to market to
them. Will you be advertising on TV, radio or in newspapers?
Will you advertise with direct marketing or mail targeting?
Will you target a large audience or a specific group of
people?
Answering these questions is the first step towards
marketing success. Having decided on the aims of your
marketing you are now ready to implement a plan that
will meet your needs as a business.
Choosing Tactics
If you are going to form a marketing strategy, you need to
form an approach. There are several different approaches you
can take and you might choose to use a combination of
different ones. For example, you might use the informational
approach. The informational approach is a great opportunity
to give your potential customers information about the
product. This is the way you market to a rational customer.
This is a good approach to business to business deals.
You might decide to use a single promotional method or
several different strands in parallel. A common line of
attack is the informational method, which gives potential
purchasers details of your merchandise. This method
appeals to careful buyers and often works well with
business customers Toys "R" Us.
Lastly, you might want to use a mix of the two approaches.
You can use an emotional approach to reel your customers in
and then you can give them some facts and statistics to help
convince them. This is a very good marketing strategy for
any product or service that you provide.