Advertising your product is fundamental to the success of
any new product. Without advertising, no one will know that
your product exists. Because customers can be found in all
shapes and sizes, it is little surprise that advertising,
too, can be found in a range of different forms.
Advertising is apparent everywhere we go. Indeed we don't
even have to leave our own home, as marketing comes through
our letterbox, television, radio and even phone. Whilst
this constant array of advertising may be a little annoying
take some time to learn what you can from other companies'
efforts.
Mass media
Very few people have never seen a TV advert. Over the years
TV advertising has become a very popular way of selling to
a wide and varied audience. All of this comes at a price
and a slot during prime time on a popular channel can be
a large investment.
However, even if you don~t advertise on the TV, you can
still use it as a resource to learn more about the market.
It is a great way to do research on products and on
customers. You can see what the competition has to offer and
how they are choosing to market it and this can give you
ideas for your own.
Poster Advertising
Another popular way of marketing is to advertise on
billboards and signs. People see advertising everywhere they
go and billboards and signs have long been a great way to
market your product.
One of the most popular locations for these signs is along
highways. As the main target of these signs include drivers
it is important that the message is clear and easy to
understand. Drivers do not have a long time to study the
sign and the message must, therefore, be obvious and easy to
absorb. Ideally the message will also leave a lasting
impression.
Direct Communication
Often comes in the form of a flyer or brochure. This is a
very targeted approach and enables you to get your point
across to a targeted group of people. You can even include
a promotion or coupon as part of your flyer to encourage a
customer included as the reader has time to read the details
and think about what you are offering.